CONSUMER behavior could make or break the brand – it takes a second to judge the worth of building a particular business. Always ask yourself a few questions before building a business and these are – what is the purpose, who is your target customer, and what is the long-term mission? The answers to these questions will create a better picture of the future business. Be a leader with a huge perspective and an incredible mindset of growth.
Here are the following quotes that describe the most about the customer in business
- “In your brand’s story – the buyer should be a hero”
A brand is nothing without a story and that is why it is crucial to create a relatable and hero-based story. In this story, the buyer should be a hero like Goku in the cartoon world and it enables the customer to stay connected with the brand for a long time.
- “Amazing things happen when you listen to the consumers”
If you want to witness amazing things in your business then bring customer interest to the product. Customers are great teachers and you can learn most from them, that is why it is crucial to listen to the feedback of the customer to bring the brand back into the same top-level position.
- “The consumer is not a moron, she is your spouse”
The consumer is a king and if you are running a brand then it becomes the priority to take care of the customer like a spouse. To make them happy, satisfied, and tension-free is only where you need to focus.
- “Whoever understands the customer best, wins”
Understanding every bit of consumer takes time and research, but this is a fundamental requirement. Before building a business if you are putting all your efforts into understanding the priorities of the customer. There are several things where you need to draw the attention of the customer and those are – demographics, psychographics, market, and customer behavior segmentation.
- “It takes months to acquire customers but a second to lose one”
If you are aiming to land on the moon then it will take time, patience, and effort. Similarly, if you want to gather the whole “word of mouth” around the store then it requires a month or maybe a year as well. Provide the things that they need the most and if you are unable to do so then it takes a second to lose the one. That is why – create a strong base of strategy so that you can move forward with the same enthusiasm.
Always remember – retaining the customer requires double the effort than acquiring one.
Trends of consumer behavior in the year 2022
- “Buy now, pay later”
In real-time, the customer wants flexibility when it comes to transactions and that is why they always look for multiple options. This is a recent trend where customers don’t need to spend pennies while purchasing but they can pay later when available. It has been observed that – sometimes customers required something but don’t have that much money to buy it. In this situation, this trend helps a lot to get anything without being worried about money.
- Buyers want everything at their doorstep
After the evolution of the digital world, every customer has the desire to get quickly and almost everything at their doorstep. That is why Lenskart, Rapido, Grocery, and many other online brands have come into the picture to make things available anywhere anytime.
- Subscription plan
After the recharge of Jio, now the customer can recharge the monthly, yearly, and annual plans of the movies, songs, and many more. From all over the world, millions of users avail the benefits of the brands like Netflix, Hotstar, Spotify, and many more.
- Customer Loyalty program
If a particular group of customers has cooperated with the brand and assisted them to grow better. Then it becomes a priority of the brand to reward them for their loyalty and then this program has been introduced. With the help of a customer loyalty program, a brand could be grateful for the consumer behavior that stays with them for a long time. This builds the authority and credibility of the brand and also boosts the chances to retain the new one.
It improves the customer and brand relationship and also creates a new meaning of “loyal” without being selfish.
Wrapping Up –
Today we have shared the best inspiring quotes and trends of consumer behavior in the year 2022. Hope you enjoy reading!